Kevin Roberts is one of the most experienced and knowledgeable media and communications professionals in international sport.
As co-founder and long-time editorial director of SportBusiness Group his work has given him a unique insight into and understanding of the workings of the many diverse sectors which constitute the business of sport. Today he combines his continuing work for SportBusiness Group with a wide-ranging communications consultancy in sport.
Roberts continues to be in demand as a host and presenter at conferences around the world and was responsible for planning, organising and hosting events including the most recent editions of the International Herald Tribune (Now Int’l New York Times) Sports Summit and the Sportel Monaco International Symposium
In addition he has written on sports business issues for a variety of international publications and is a frequent media spokesman on sport business issues.
As a result of his professional activities Kevin Roberts has built an extensive network of high-level contacts within the sports business world.
Kevin Roberts trained as a journalist in the UK and edited regional business publications before moving into PR. He has worked in sport since the early 1990s when, as head of communications at the London-based agency CPMA, he worked on the IRB Rugby World Cup, World Student Games (Universiade) and Bells Scottish Open Golf Championship.
He subsequently worked on sports media projects including the inaugural IRB Rugby World Cup Sevens and UEFA Euro 96.
Roberts was a co-founder of Sport Business International in 1996 and went on to oversee the editorial development of the monthly magazine and Sportbusiness.com, the world’s leading on-line source of information about the business of sport.