The national Olympic Committee of Trinidad and Tobago is currently under taking a marketing and branding transformation plan as it seeks to maximize and monetise its commercial affairs.

Raising funds to ensure the twin Island Republic's athletes and national teams are as best prepared as possible is an ongoing challenge for Trinidad and Tobago sport organisations and governing bodies.

The TTOC as the sport organisation in the country with responsibility for the world's pinnacle event - the Olympic Games has to meet the expectations of stakeholders.

The TTOC is a non profit, non governmental organisation with sole and exclusive authority for the Olympic Games and other multi sport events sanctioned by the IOC (International Olympic Committee).

The organisation also acts as the CGA (Commonwealth Games Association) of Trinidad and Tobago with responsibility for the Commonwealth Games and Youth Commonwealth Games.

Responsible for implementing the TTOC strategic marketing plan, the Marketing department of the TTOC was established March 2015.

With a mandate to maximize income from sponsorship and merchandising, ticketing, fund raising and broadcast rights fees.

The TTOC marketing department focuses on the business behind sport and building the TTOC and CGA brands and revenue generation opportunities locally and globally.

And is expected to bring fresh thinking on marketing, branding and engaging with sponsors and partners to drive the marketing power of the TTOC and CGA and its partner brands.

The national Olympic committee's confidence received a timely boost recently when the TTOC was invited by the IOC to present its marketing and brand transformation plan at an IOC Marketing Seminar.

The presentation done by Chanelle Young and Rheeza Grant of the TTOC Marketing department received positive feedback at the IOC Seminar.

The TTOC aims to be a catalyst and key contributor to the development of sport marketing and the business of sport in Trinidad and Tobago.

As part of its efforts in the above regard the TTOC will host a sport marketing and business of sport conference on Wednesday 9th March at the Hyatt Regency Hotel Port of Spain.